I’m sure those who reside in China or had a few friends realise on one of the latest mob activities was a patriotic demonstration of how much Chinese Love China.

Ignoring the actual implication of the message, what I want to share is how powerful is the digital medium in China. This entire process was distributed across to China within a few hours and the entire screen on my Messenger.

I can imagine there’s so much opportunity when it comes to digital and creating a positive mob could just drive a brand so powerfully. Well, I China.

Last Modified : April 22nd, 2008 Filed under : Digital Navigate : Previous post / Next post