I must be dreaming when 2008 hits. Or I could be drunk. Either way, I wasn’t very coherent and sober when 2008 came. The last bit I saw was fireworks and lots of people screaming, shouting and running towards getting the first taxi of 2008.

That’s the oddity in Shanghai, where taxis can be scarily scarce during time of need. Nevertheless, revellers in China truly know how to enjoy themselves like any other cities around the world celebrating this auspicious year. So, why 2008 is auspicious digitally ?

Clearly, 2008 is important milestone for China in terms of Olympics and will be a clear benefit for digital information delivery and consumption. Activities will be predicted to spike before, during and after the event. With the announcement of clear 3G availability in China, we’re jumping our surfing habits onto the 3rd screen. This very anticipated move would help non-computer user get onto the Internet almost immediately on high speed usage.

The continuous growth of various digital media (especially cool and interesting stuff in Shanghai) will be one of the key drivers for digital. Again, I’ve came across Touch Media in a Shanghai taxi recently that incorporates a touchscreen with interactive games for passengers to engage in. Definitely interesting and this sector will continue to amaze. Portals in China are also open to new rich media advertising and thus create a better flow of creativity throughout. My hope is they would continue to reinvent themselves to serve unique and innovative advertising to consumers.

I know it’s exciting times in China and I will not get drunk again to miss such great moments.

Last Modified : January 3rd, 2008 Filed under : China, Digital Navigate : Previous post / Next post