This is my 1st series of Rolling 3. The concept is simple. I just simply walk out on the street, pick up 3 person, ask them a series of questions in relation to digital and see their response.

1. What was the most impressive digital campaign that impresses you in 2007 ?

Audi online campaign “wake him”

Adidas “The Rook”

2. What are your thoughts on China digital growth ?

Fast and messy. Exponential and anything goes.

3. What are your thoughts on social networking sites like Facebook or Xiaonei ?

“Sorry i have not tried social networking sites like facebook or xiaonei, but interested in it. It is a digital way to connect your friends even friends of your friends, sharing thoughts and experiences, get more real-time information from more all aspects.”

“You really have to have a lot of time to literally *play*. More for younger target.”

“Don’t go there often”

4. What’s your favourite gadget of 2007 ?

“I have to say that my favourite gadget of 2007 is iPhone, although it is not 100% perfect, I was waiting for it for long time, bloody charming, glossy interface, iconic, 70% smart system and 60% good utility.”

“PS3″

“None.”

5. What would be your wish for 2008 ?

“A red apple”

“Peace. Harmony. Rest. For me. The rest of the world can do what it likes.”

“To have a baby.”